- Activate on Heineken’s UEFA Champions League sponsorship in the US.
- Drive fans to bars during Champions League broadcasts.
- Encourage on-premise interaction with Heineken at bars during broadcast match-days.
- We created a social competition motivating consumers to purchase product in bars on UCL match-days.
- Consumers were asked to send in a photo of themselves enjoying both Heineken and UCL at a bar on match-day.
- Submitted photos were up for prizes which included branded Heineken merchandise or ICONS signed memorabilia from UCL stars.
- Over 30,000 visits to Heineken’s UCL landing page.
- 4,000 entries into the competition.
- More than 40 million impressions throughout the duration of the campaign.