Event Activation: USMNT vs BRAZIL

Objective:

• Maximize Yingli Solar’s sponsorship of US Soccer at turnkey matchup vs Brazil.
• Highlight Yingli’s global sponsorship of the 2014 FIFA World Cup™.
• Provide an unforgettable experience for general and club-level fans.
• Hospitality for Yingli VIPs: local distributors & customers.
• Institute a sustainable and nationwide community outreach program.

ACTION:

• PREMIUM FANS (club / suite level)
  • We created an exhibit, “The Power of Soccer”, to be showcased on the club level.
  • The exhibit displayed a historical view of US Soccer through images and memorabilia from iconic USMNT moments.
  • Each US Soccer moment featured an intriguing DYK facts about solar energy. 
  • The exhibit concluded with the 2014 FIFA World Cup Winner’s Trophy™ on display.
  • Fans had the chance to snap photos next to the trophy.

• YINGLI VIP
  • Key clients and customers were invited to:
    • Pre-game on-field access
    • Suite hospitality
    • Special viewing of the World Cup Trophy™

• GENERAL FAN
  • We utilized the sponsor ‘fan zone’ to maximize visibility and capitalize on lead generation. That experience included:
    • Unique Chinese Lion Dancers
    • Lead generation focused raffle for signed soccer memorabilia
    • Oversized fan-signed good luck card which was sent to the USMNT before their World Cup qualification started in 2012

• COMMUNITY OUTREACH
• • We created the P.A.S.S. program (Powering Advancement with Solar and Soccer). To launch P.A.S.S. we partnered with the local KIPP D.C. school. The partnership included:
    • Solar panel installation at the school
    • Special soccer clinic for all students featuring two USMNT players
    • A private viewing of the World Cup Trophy™ for students and the press