Yingli Solar

Event Activation: USMNT vs BRAZIL

Landon Yingli


  • Maximize Yingli Solar’s sponsorship of US Soccer at turnkey matchup vs Brazil.
  • Highlight Yingli’s global sponsorship of the 2014 FIFA World Cup™.
  • Provide an unforgettable experience for general and club-level fans.
  • Hospitality for Yingli VIPs: local distributors & customers.
  • Institute a sustainable and nationwide community outreach program.



  • PREMIUM FANS (club / suite level)
    • We created an exhibit, “The Power of Soccer”, to be showcased on the club level.
    • The exhibit displayed a historical view of US Soccer through images and memorabilia from iconic USMNT moments.
    • Each US Soccer moment featured an intriguing DYK facts about solar energy. WC Trophy Display
    • The exhibit concluded with the 2014 FIFA World Cup Winner’s Trophy™ on display.
    • Fans had the chance to snap photos next to the trophy.
    • Key clients and customers were invited to:
      • Pre-game on-field access
      • Suite hospitality
      • Special viewing of the World Cup Trophy™
    • We utilized the sponsor ‘fan zone’ to maximize visibility and capitalize on lead generation. That experience included:
      • Unique Chinese Lion Dancers
      • Lead generation focused raffle for signed soccer memorabilia
      • Oversized fan-signed good luck card which was sent to the USMNT before their World Cup qualification started in 2012
    • We created the P.A.S.S. program (Powering Advancement with Solar and Soccer). To launch P.A.S.S. we partnered with the local KIPP D.C. school. The partnership included:
      • Solar panel installation at the school
      • Special soccer clinic for all students featuring two USMNT players
      • A private viewing of the World Cup Trophy™ for students and the press

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