Event Activation: USMNT vs BRAZIL Objective: Maximize Yingli Solar’s sponsorship of US Soccer at turnkey matchup vs Brazil. Highlight Yingli’s global sponsorship of the 2014 FIFA World Cup™. Provide an unforgettable experience for general and club-level fans. Hospitality for Yingli VIPs: local distributors & customers. Institute a sustainable and nationwide community outreach program. ACTION: PREMIUM FANS (club / suite level) We created an… Read more →
Consumer Promotions Objective: Activate on Heineken’s UEFA Champions League sponsorship in the US. Drive fans to bars during Champions League broadcasts. Encourage on-premise interaction with Heineken at bars during broadcast match-days. ACTION: We created a social competition motivating consumers to purchase product in bars on UCL match-days. Consumers were asked to send in a photo of themselves enjoying both Heineken and… Read more →
Event Marketing Objective: Leverage marketing to grow the race from 7 cities in 2012 to 32 cities in 2013 – Goal of 2,000 runners per event. Develop a consistent, year-long social media strategy for The Ugly Sweater Run brand. Grow the existing social media presence. Create unique promotions to drive awareness and registrations. Manage the marketing and promotions budget for entire… Read more →