Tag Archive for michael brennan

Heineken - Hire Mike Brennan


Consumer Promotions Objective: Activate on Heineken’s UEFA Champions League sponsorship in the US. Drive fans to bars during Champions League broadcasts. Encourage on-premise interaction¬†with Heineken at bars during broadcast match-days.   ACTION: We created a social competition¬†motivating consumers to purchase product in bars on UCL match-days. Consumers were asked to send in a photo of themselves enjoying both Heineken and… Read more →