Creative Writing

Objective:

• Develop a ‘mascot’ for the Human Movement Management brand.
• Establish a blog for continued engagement with HMM.
• Make it as entertaining as possible.

 

[su_quote cite=”The Dude”]This holiday is like a Christmas for freedom, and here are some tips to make your 4th of July party the most American thing since George Washington ramped a monster truck over the Berlin Wall.[/su_quote]

ACTION:

• We created my brainchild called “The Dude” (based off The Big Lebowski). Read The Dude’s bio here!
• Developed posts for tentpole events to stay current
  • 4th of July
  • Sochi Olympics – a history of the games
  • Surviving the Holidays
  • April Fools Day

 

[su_quote cite=”The Dude”]As The Olympics evolved, more sports were added to the mix, including javelin throw, discus throw, interior decorating, and tickle-fighting. The winner of each event was awarded an olive branch, a vat of olive oil, and a $50 gift certificate to The Olive Garden.[/su_quote]

RESULT:

• It’s hard to quantify the effect The Dude had on our following, but most would agree they enjoy reading his adventures…and we certainly enjoyed creating them.

 

 

[su_quote cite=”The Dude”]In an interview, The Dude mentioned his first order of business as HMM CEO is to “take all of the 2013 profits to Vegas and put them all on black.”[/su_quote]