Social Media Marketing
Objective:
- Develop a consistent social media strategy for the FOX Soccer brand.
- Grow the existing social media presence of 48,000 Facebook fans and 18,000 Twitter followers.
- Promote informative content, broadcasts, matches, on-air talent and .com traffic.
- Focus on growing coverage of EPL, UCL, MLS, Serie A, WPS and USMNT.
- Become a social hub for soccer in America.
ACTION:
- Developed a strategy for enabling social dialogue / humanizing the brand – while still focusing on objectives.
- Integrating social media into the broadcast and vice versa.
- Refresh the FOX Soccer twitter feeds, splitting them into:
- @FOXSoccer – a news based and conversational platform.
- @FOXSoccerTRAX – a real-time scores, and live match tracking platform.
- Emphasize an interactive approach to tune-in goals. Games like #WhoWillScoreFirst provided an entertaining way for fans to engage with the match action and win prizes.
RESULT:
- In less than two years, FOX Soccer’s Facebook grew to over 1 million fans with an equally impressive 12% total audience engagement rate.
- In the same timeframe, FOX Soccer’s Twitter grew to over 200,000 followers.