Product Sales & Distribution Channels

Objective:

• Establish viable sales of ICONS product in North America.
• Market ICONS to America. Despite massive success in Europe, Asia and the Middle East, ICONS had not caught on in the US.
• Diversify sales channels that previously existed in the Americas market.
• Focus on commercial, holiday, promotional and partnership sales opportunities.

ACTION:

• First, we identified where ICONS product were currently being sold in the states and pivoted to feature products in key channels:
  • Verified Memorabilia Stores (Steiner Sports, SportsMemorabilia.com)
  • Amazon US
  • Soccer Speciality Stores (Soccer.com, World Soccer Shop)
• We created and launched a US specific sub-website of icons.com. A gate on the main page directed US customers to usa.icons.com – where sales were geared toward the Americas region.
• Once the blocking & tackling had been established, we looked to expand the ICONS brand by running promotions:
  • Leveraged relationships with FOX Soccer to have product showcased during broadcast and ran giveaways.
  • Installed product in heavy traffic soccer bars nationwide.
  • Ran promotions with retail partners in which the winner received personalized memorabilia for the world’s biggest stars

RESULT:

• In 2012, ICONS had seen growth of over 150% in the North American market.