Creative Writing
Objective:
- Develop a ‘mascot’ for the Human Movement Management brand.
- Establish a blog for continued engagement with HMM.
- Make it as entertaining as possible.
This holiday is like a Christmas for freedom, and here are some tips to make your 4th of July party the most American thing since George Washington ramped a monster truck over the Berlin Wall.The Dude
ACTION:
We created my brainchild called “The Dude” (based off The Big Lebowski). Read The Dude’s bio here!- Developed posts for tentpole events to stay current
As The Olympics evolved, more sports were added to the mix, including javelin throw, discus throw, interior decorating, and tickle-fighting. The winner of each event was awarded an olive branch, a vat of olive oil, and a $50 gift certificate to The Olive Garden.The Dude
RESULT:
- It’s hard to quantify the effect The Dude had on our following, but most would agree they enjoy reading his adventures…and we certainly enjoyed creating them.
In an interview, The Dude mentioned his first order of business as HMM CEO is to “take all of the 2013 profits to Vegas and put them all on black.”The Dude